Originating from the Greek word for “life,” ZOI-ME is rooted in the belief that a long and healthy life should not be left to chance, but rather made a conscious choice.
The brand’s visual identity reflects this philosophy with a clean design and a soft, calming colour palette. This pairs seamlessly with its accessible and uplifting tone of voice, which encourages and inspires a healthy lifestyle. The concept of life is further represented by simple lines drawn from the lines of the palm, symbolising life itself and acting as a guide for your journey towards longevity and well-being.
Even complicated medical topics need to be made digestible for potential clients and customers. That’s why all materials are created in a clean design and accessible tone of voice.
