Our branding journey took a creative leap back to the origins of medicine. The name Nimala echoes the Greek word ‚nima‘, which means ‚a thread‘ – much like the one employed in surgery. This symbol of connection is also woven into the visual communication of the brand through a thin line.
With a palette of gentle color gradients and warm-tone photos, we aimed to break away from the typical, sterile medical feel and embrace what Nimala stands for – a healthcare that’s not just professional but also human, creating a carefree experience for every patient.
We brought the human aspect of the brand into the verbal communication as well. We play with different sayings on the theme of time and health, using folklore that is familiar to people.
