We started by naming their revolutionary patent WTR Superorganism. Why Superorganism? Because the system is made up of three components—biology, automation, and a unique plant design—that only work together to deliver the desired result.
In the visual identity, we refreshed the standard blue color with a bold orange to highlight key details. We introduced motion into the logo and created a 3D visual of the wastewater system.
Although WTR has revolutionary technology, it’s the people who stand behind the brand. Therefore, we produced a brand photoshoot and videoproduction. The entire communication is complemented by photos and videos of nature, emphasizing the positive impact the brand has on the environment.
