The challenge in IT hiring lies in establishing a strong brand presence. Potential candidates must not only recognise but also remember you. That’s why we reimagined Seiteq’s brand identity, ensuring that even if you’re not looking for a job or an IT specialist right now, Seiteq will pop into your mind when the time comes.
To achieve this, we introduced simple illustrations of hands as a key element of the brand, symbolising the expertise of IT professionals. These illustrations are paired with clever, hand-related puns, adding a unique and memorable character to the brand. By incorporating fresh photos and reshaping the website’s design and structure, we made sure that, in a typically dry market, the brand stands out.