Since nuts are synonymous with the holiday season, we wove this idea into our Christmas campaign for Nivy Mall. Drawing inspiration from the popular Slovak phrase “Nájsť to pravé orechové” (meaning “to find the right nut”), we positioned Nivy the go-to destination for the best Christmas gifts.
To add more depth to the campaign, we also introduced a variation of the slogan: “Nájsť vianočnú rovnováhu” (find Christmas balance). This second message invites people to take a moment to pause amidst the holiday rush, encouraging them to literally find their balance at the temporary ice rink located at the top of Nivy Mall, offering a perfect retreat from the festive bustle.
