FLEXI is a new educational platform offering a vast IT material database, allowing women to study online at their own pace, anytime, anywhere. It’s the most flexible and cost-effective option in the Mini Tech MBA portfolio.
Our challenge was to introduce FLEXI as a distinct product while staying true to the Mini Tech MBA brand. After market research, competitor analysis, and internal workshops, we twisted the brand’s visual identity.
We created a feminine, soft colour palette that complements the brand’s dark blue. The “W” logo was refined with a unifying colour gradient for cohesion.
The campaign features real Mini Tech MBA alumni, sharing their stories through video, social media, and PR, supported by a new, easy-to-navigate website.
