Postoj is one of Slovakia’s leading media outlets, shaping public discussion for over a decade. After more than ten years on the market, the brand decided to modernize its visual identity. The goal was not to change its character, but to strengthen its continuity.
Credits
Brand Strategy
Jakub Hrušovský
Art direction & Design
Adam Cisár
The new identity builds on principles that are essential to Postoj – dialogue, respect, and reflection. The central symbol is a speech bubble, representing conversation and the ability to express an opinion. This element is naturally integrated into the logotype itself. The letter P in Postoj thus carries a visual reference to a voice that has something to say.
The visual system is designed with clarity in mind. We took the principles that already work and gave them clear rules. The traditional serif typeface reinforces the brand’s credibility and seriousness, while the modular system of bubbles introduces visual variety within a unified style.
The result is an identity that doesn’t seek to make a revolution, but gives the brand space to grow.
