Our proposal was preceded by a comprehensive diagnosis consisting of competitor analysis, data review, interviews, and a deeper understanding of the sales process. Based on these insights, we formed a strategy that defined the direction. Around a functional logo and name, we completed the missing branding, designed a new website, and set up a communication strategy: instead of a one-off campaign, we built a long-term system.
This is based on the authenticity of a family business, in-house production, and the ability to showcase craftsmanship through high-quality video content. Videos from the workshop, interviews, and the production process became the basis for content that naturally built on existing branding and translated it into performance-effective formats. Facebook achieved 750,000 organic reach and Instagram 140,000. The total reach of the content from April to October was 9.1 million views on Facebook and 2.4 million on Instagram. Brand searches increased by almost 250%.
The synergy of video production, a new website, performance campaigns, and continuous social media management created a consistent system that continuously increased traffic, interactions, and the number of inquiries. The result is a stronger brand and measurable sales growth.
