Our first step was to find a unique asset to distinguish the brand in the market. We chose to explore the concept of a glitch to stay connected to the IT industry—because when things don’t work, and they glitch, you need a reliable IT partner to fix them.
The glitch effect is used in the logo, featuring dynamic motion animation for online use, as well as a playful static version combined with photography. The primary colour was chosen to be bold and assertive, enhancing the brand’s distinctiveness.
The verbal identity complements the visual one. We introduced a new tagline: Resetting your IT. The idea of a reset is interwoven throughout the entire communication. As a result, we created a fresh, bold identity that stands out in the market.
