Given that it’s a brand with international ambitions, the name had to meet several strict criteria: a free .com domain, readability across languages, and cultural relevance.
We developed a creative concept that shaped not only the brand name but also the visual identity. This concept is based on two insights, resulting in a unique idea. The first insight is meerkats (suricata in Latin), known for their sharp awareness of their surroundings. The second insight is ninja warriors, embodying respect, fairness, and speed.
A notable brand asset is a logo sliced by a katana, as well as the mascot—a meerkat named Riki (Japanese for strength). Riki is determined to fight for fairness in the job market, helping companies and candidates find each other.
The result is a bold brand identity that uniquely and memorably reflects the brand’s positioning.
