Since birthdays are all about celebration, we knew that no birthday party would be ever complete without a festive touch – and what better way to capture the spirit than by adding confetti?
We incorporated Nivy’s unique graphic elements to create a personal, visually appealing experience. Motion was a must.
However, there was a catch: we weren’t allowed to use the word “birthday” in our messaging. To overcome this, we came up with the bold “Happy New Year” claim, which caught people’s attention because it wasn’t time for New Year’s yet – but it sure was time to kick off a new year of experiences for Nivy’s customers to enjoy.
